GDPR Compliance
AppRevenue.Pro GDPR Compliance Documentation
Effective Date: January 31, 2021
Last Updated: July 31, 2025
Document Version: 1.1
1. Executive Summary
This GDPR Compliance Framework establishes AppRevenue.Pro's commitment to protecting personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation). This document outlines our data processing activities, legal bases, technical and organizational measures, and procedures for ensuring ongoing compliance in our mobile game monetization operations.
Scope: This framework applies to all processing of personal data of individuals located in the European Union, European Economic Area, and the United Kingdom in connection with AppRevenue.Pro services.
2. Company Information and Roles
2.1 Data Controller Information
Company: AppRevenue.Pro
Legal Entity: AppRevenue Ltd
Registration Number: 13294875 (UK Companies House)
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: privacy@apprevenue.pro
Phone: +1 (555) 123-4567
2.2 EU Representative (Article 27 GDPR)
Representative: GDPR Local Ltd
Address: Calle de Alcalá 75, 28009 Madrid, Spain
Email: eurep@apprevenue.pro
Phone: +34 911 234 567
2.3 Data Protection Officer (Article 37-39 GDPR)
DPO: Julia S. Novak
Address: 14 Fitzwilliam Square East, Dublin 2, Ireland
Email: dpo@apprevenue.pro
Phone: +353 1 539 8732
Certification: CIPP/E (Certified Information Privacy Professional – Europe), ISO 27001 Internal Auditor, LL.M. in Data Protection Law
2.4 Data Processing Roles
AppRevenue.Pro acts as:
- Data Controller for business contact information, partner communications, and website analytics
- Data Processor for game user data processed on behalf of our game developer partners
- Joint Controller for certain advertising and analytics activities conducted in partnership with clients
3. Data Processing Activities
3.1 Categories of Personal Data Processed
3.1.1 Partner/Business Data (Controller Role)
- Contact Information: Name, email, phone, business address
- Account Data: Login credentials, payment information, business details
- Communication Records: Email correspondence, support tickets, meeting notes
- Performance Data: Revenue metrics, partnership analytics, business intelligence
3.1.2 Game User Data (Processor Role)
- Device Identifiers: IDFA, GAID, device ID, installation ID
- Technical Data: IP address, device model, OS version, app version
- Behavioral Data: In-app actions, session duration, level progression, purchase history
- Location Data: Approximate location based on IP address (country/region level)
- Advertising Data: Ad interaction data, conversion events, attribution data
3.1.3 Website Visitor Data (Controller Role)
- Analytics Data: IP address, browser type, pages visited, session data
- Marketing Data: Email engagement, campaign performance, lead generation
- Cookie Data: Technical cookies, analytics cookies, marketing cookies (with consent)
3.2 Purposes of Processing
3.2.1 Business Operations (Legal Basis: Contract Performance, Legitimate Interest)
- Partner relationship management and account administration
- Revenue calculation and payment processing
- Customer support and technical assistance
- Business analytics and performance reporting
3.2.2 Game Monetization Services (Legal Basis: Legitimate Interest, Contract Performance)
- Advertisement serving and optimization
- User acquisition and retention campaigns
- Performance analytics and reporting
- Fraud prevention and security monitoring
3.2.3 Marketing and Communications (Legal Basis: Consent, Legitimate Interest)
- Business communications with partners
- Industry insights and best practice sharing
- Website analytics and optimization
- Marketing campaign performance analysis
3.3 Legal Bases for Processing
3.3.1 Article 6(1)(a) - Consent
- Marketing cookies and tracking technologies
- Non-essential communications and newsletters
- Behavioral advertising where consent is required
- Special category data processing (if applicable)
3.3.2 Article 6(1)(b) - Contract Performance
- Partner account management and service delivery
- Payment processing and financial transactions
- Technical support and service provision
- Performance reporting and analytics
3.3.3 Article 6(1)(f) - Legitimate Interest
- Advertising Optimization: Improving ad relevance and performance
- Fraud Prevention: Detecting and preventing fraudulent activities
- Security Monitoring: Protecting systems and data integrity
- Business Analytics: Understanding market trends and service performance
- Direct Marketing: Contacting existing partners about relevant services
Legitimate Interest Assessment: We conduct regular assessments to ensure our legitimate interests do not override data subjects' fundamental rights and freedoms.
4. Data Subject Rights (Chapter III GDPR)
4.1 Right of Access (Article 15)
Data subjects may request:
- Confirmation of processing activities
- Copy of personal data being processed
- Information about processing purposes, categories, and recipients
- Details of retention periods and rights available
Response Time: Within 1 month of verified request Process: Submit request to privacy@apprevenue.pro with identity verification
4.2 Right to Rectification (Article 16)
Data subjects may request correction of:
- Inaccurate personal data
- Incomplete personal data relevant to processing purposes
Response Time: Within 1 month, with notification to third parties where feasible
4.3 Right to Erasure (Article 17)
Data subjects may request deletion when:
- Personal data is no longer necessary for original purposes
- Consent is withdrawn and no other legal basis exists
- Data has been unlawfully processed
- Legal obligation requires erasure
Limitations: Requests may be refused for legal compliance, freedom of expression, or legitimate business interests
4.4 Right to Restrict Processing (Article 18)
Available when:
- Data accuracy is contested
- Processing is unlawful but deletion is not requested
- Data is needed for legal claims
- Objection to processing is pending assessment
4.5 Right to Data Portability (Article 20)
- Available for data processed based on consent or contract
- Provided in structured, commonly used, machine-readable format
- Direct transmission to another controller where technically feasible
4.6 Right to Object (Article 21)
- General Objection: To processing based on legitimate interest or public task
- Direct Marketing: Absolute right to object to marketing communications
- Automated Decision-Making: Right to human intervention and explanation
5. Data Processing Agreements (Article 28 GDPR)
5.1 Third-Party Processors
We maintain written agreements with all processors including:
5.1.1 Advertising Networks
- Google AdMob: Google Ireland Limited
- Unity Ads: Unity Technologies SF
- ironSource: ironSource Mobile Ltd
- AppLovin: AppLovin Corporation
5.1.2 Analytics and Attribution
- Google Analytics: Google Ireland Limited
- Adjust: Adjust GmbH
- AppsFlyer: AppsFlyer Ltd
5.2 DPA Requirements (Article 28(3))
All processor agreements include:
- Processing only on documented instructions
- Confidentiality obligations for personnel
- Implementation of appropriate technical and organizational measures
- Conditions for sub-processor engagement
- Assistance with data subject rights and compliance obligations
- Data deletion or return upon contract termination
- Audit rights and compliance demonstration
5.3 International Transfers (Chapter V GDPR)
Transfer Mechanisms:
- Standard Contractual Clauses: EU Commission Decision 2021/914
- Adequacy Decisions: For transfers to adequate countries
- Binding Corporate Rules: Where applicable
- Specific Derogations: Article 49 in limited circumstances
Third Country Recipients:
- United States: SCCs with supplementary measures
- Other Non-Adequate Countries: Risk assessment and additional safeguards
6. Technical and Organizational Measures (Article 32 GDPR)
6.1 Security Measures
6.1.1 Technical Safeguards
- Encryption: AES-256 for data at rest, TLS 1.3 for data in transit
- Access Controls: Role-based access with multi-factor authentication
- Network Security: Firewalls, intrusion detection, and monitoring systems
- Data Backup: Encrypted, geographically distributed backup systems
- System Monitoring: 24/7 security monitoring and incident response
6.1.2 Organizational Measures
- Staff Training: Regular GDPR and data protection training programs
- Access Management: Principle of least privilege with regular access reviews
- Incident Response: Documented procedures for security breach management
- Data Retention: Automated deletion policies and retention schedules
- Vendor Management: Due diligence and ongoing monitoring of processors
6.2 Data Minimization and Purpose Limitation
- Collection Limitation: Only collect data necessary for specified purposes
- Retention Periods: Automated deletion based on legal and business requirements
- Purpose Binding: Use data only for original purposes unless legal basis permits otherwise
- Regular Review: Quarterly assessment of data processing activities
6.3 Privacy by Design and Default (Article 25 GDPR)
- System Architecture: Privacy considerations integrated into technical design
- Default Settings: Most privacy-friendly settings by default
- Impact Assessments: Regular privacy impact assessments for new systems
- Documentation: Comprehensive records of processing activities
7. Data Breach Management (Articles 33-34 GDPR)
7.1 Breach Detection and Response
Detection Methods:
- Automated monitoring systems and alerts
- Regular security assessments and audits
- Staff reporting procedures
- Third-party processor notifications
Response Team:
- Data Protection Officer (Lead)
- IT Security Manager
- Legal Counsel
- Business Unit Representatives
7.2 Breach Assessment Criteria
Risk Factors:
- Type and volume of data involved
- Likelihood of identification of individuals
- Potential for financial, reputational, or physical harm
- Availability of mitigation measures
Documentation Requirements:
- Facts and causes of the breach
- Categories and approximate numbers affected
- Likely consequences and measures taken
- Communication with authorities and data subjects
7.3 Notification Obligations
7.3.1 Supervisory Authority Notification (Article 33)
- Timeline: Within 72 hours of becoming aware
- Threshold: Likely to result in risk to rights and freedoms
- Content: Nature of breach, categories affected, consequences, and measures taken
- Method: Online notification system of lead supervisory authority
7.3.2 Data Subject Notification (Article 34)
- Timeline: Without undue delay
- Threshold: Likely to result in high risk to rights and freedoms
- Content: Nature of breach, contact information, likely consequences, measures taken
- Exceptions: Technical measures render data unintelligible, measures reduce risk, disproportionate effort required
8. Data Protection Impact Assessments (Article 35 GDPR)
8.1 DPIA Requirements
Mandatory DPIAs for:
- Systematic and extensive evaluation of personal aspects
- Large-scale processing of special categories of data
- Systematic monitoring of publicly accessible areas
Our DPIA Triggers:
- New data processing technologies
- Significant changes to existing processing
- High-risk processing activities
- Automated decision-making systems
8.2 DPIA Process
- Systematic Description: Processing operations and purposes
- Necessity Assessment: Proportionality of processing
- Risk Assessment: Identification and analysis of risks
- Mitigation Measures: Safeguards and security measures
- Consultation: DPO consultation and supervisory authority if needed
8.3 Risk Management
Risk Categories:
- Unlawful processing or excessive data collection
- Unauthorized disclosure or access
- Identity theft or fraud
- Financial or reputational damage
- Discrimination or social disadvantage
Mitigation Strategies:
- Technical and organizational measures
- Staff training and awareness programs
- Regular security assessments and updates
- Clear policies and procedures
- Incident response and breach management
9. Records of Processing Activities (Article 30 GDPR)
9.1 Controller Records
For each processing activity, we maintain:
- Purpose: Specific purposes of processing
- Categories: Data subjects and personal data categories
- Recipients: Third parties receiving personal data
- Transfers: International transfers and safeguards
- Retention: Time limits for data retention
- Security: Technical and organizational measures
9.2 Processor Records
When acting as processor, we record:
- Controller Details: Name and contact details of each controller
- Processing Categories: Categories of processing carried out
- Transfers: International transfers including recipient countries
- Security Measures: General description of technical and organizational measures
9.3 Documentation Management
- Format: Electronic records with search capabilities
- Access: Available to supervisory authorities upon request
- Updates: Regular review and update procedures
- Retention: Maintained for duration of processing plus 3 years
10. Consent Management
10.1 Valid Consent Requirements (Article 7 GDPR)
- Freely Given: No detriment for withdrawal, clear choice
- Specific: Granular consent for different purposes
- Informed: Clear information about processing
- Unambiguous: Positive action, no pre-ticked boxes
10.2 Consent Mechanisms
Website Cookies:
- Cookie banner with granular choices
- Accept/reject options for non-essential cookies
- Easy withdrawal mechanism
- Records of consent decisions
Marketing Communications:
- Opt-in checkbox for marketing emails
- Clear description of communication types
- Unsubscribe option in all communications
- Preference center for granular control
10.3 Consent Records
Documentation includes:
- Who consented and when
- What information was provided
- How consent was obtained
- Whether consent has been withdrawn
11. Cross-Border Data Transfers
11.1 Transfer Mechanisms
11.1.1 Standard Contractual Clauses (SCCs)
- EU Commission Decision 2021/914 for controller-processor transfers
- Supplementary Measures assessment for each transfer
- Documentation of transfer impact assessments
- Regular Review of adequacy and effectiveness
11.1.2 Adequacy Decisions
Current adequate countries for our operations:
- Canada: Commercial organizations under PIPEDA
- Japan: For transfers to certified organizations
- United Kingdom: Post-Brexit adequacy decision
- Switzerland: Federal Data Protection Act compliance
11.2 Transfer Risk Assessment
Factors Considered:
- Legal framework in destination country
- Government access to personal data
- Data subject rights and remedies
- Practical effectiveness of safeguards
Supplementary Measures:
- Additional encryption requirements
- Enhanced access controls
- Contractual restrictions on onward transfers
- Regular compliance monitoring
12. Data Subject Communication
12.1 Privacy Information (Articles 13-14 GDPR)
Information Provided:
- Identity and contact details of controller
- Purposes and legal basis for processing
- Recipients of personal data
- International transfer details and safeguards
- Retention periods or criteria
- Data subject rights and complaint procedures
12.2 Communication Methods
- Privacy Policy: Comprehensive policy on website
- Privacy Notices: Specific notices at point of collection
- Mobile Apps: In-app privacy information and settings
- Email Communications: Privacy information in email footers
12.3 Language and Accessibility
- Plain Language: Clear, accessible language for general public
- Multiple Languages: Translations for major EU languages
- Accessibility: Compliance with web accessibility guidelines
- Updates: Prominent notification of policy changes
13. Supervisory Authority Relations
13.1 Lead Supervisory Authority
Identification: [Lead SA based on main establishment] Contact: [Lead SA contact information] Relationship: Regular communication and cooperation
13.2 Cooperation Procedures
- Consultation: Article 36 consultations for high-risk processing
- Investigation Response: Prompt response to information requests
- Corrective Measures: Implementation of supervisory authority decisions
- Appeals: Procedures for challenging decisions where appropriate
13.3 Complaint Handling
Internal Procedures:
- Dedicated privacy complaint system
- Investigation and response procedures
- Documentation and tracking systems
- Resolution and remedy mechanisms
External Rights:
- Right to lodge complaint with supervisory authority
- Judicial remedy options
- Compensation rights for damages
14. Training and Awareness
14.1 Staff Training Program
Core Training:
- GDPR principles and requirements
- Company privacy policies and procedures
- Data subject rights and response procedures
- Security measures and incident response
Role-Specific Training:
- Technical staff: Privacy by design, security measures
- Customer service: Data subject rights, complaint handling
- Marketing: Consent requirements, direct marketing rules
- Management: Accountability, compliance oversight
14.2 Training Schedule
- New Staff: GDPR training within first month
- Annual Refresher: All staff annual update training
- Update Training: When policies or procedures change
- Specialist Training: Role-specific advanced training
14.3 Awareness Measures
- Regular privacy updates and newsletters
- Internal privacy portal with resources
- Privacy champions network
- Incident response drills and exercises
15. Accountability and Governance
15.1 Privacy Governance Structure
Data Protection Officer: Overall privacy program oversight Privacy Committee: Cross-functional privacy decision-making Business Units: Local privacy compliance implementation IT Security: Technical measure implementation and monitoring
15.2 Compliance Monitoring
Regular Assessments:
- Quarterly compliance reviews
- Annual GDPR compliance audit
- Risk assessment updates
- Policy and procedure reviews
Key Performance Indicators:
- Data subject request response times
- Breach notification compliance
- Training completion rates
- Processor compliance assessments
15.3 Continuous Improvement
- Regular review of processing activities
- Updates to technical and organizational measures
- Policy updates based on regulatory guidance
- Best practice implementation and sharing
16. Emergency Contacts and Procedures
16.1 Incident Response Contacts
Data Protection Officer: dpo@apprevenue.pro
Security Team: security@apprevenue.pro
Legal Team: legal@apprevenue.pro
Management: management@apprevenue.pro
16.2 Business Hours
Standard Hours: Monday-Friday, 9 AM - 6 PM CET
Emergency Response: 24/7 availability for security incidents
Data Subject Requests: Response within 1 business day acknowledgment
16.3 Escalation Procedures
- Initial Response: DPO notification within 2 hours
- Assessment: Risk evaluation within 4 hours
- Notification: Supervisory authority within 72 hours if required
- Communication: Data subject notification without undue delay if high risk
17. Document Control
Version Control:
- Version 1.0: Initial framework establishment
- Review Schedule: Quarterly updates, annual comprehensive review
- Approval Authority: Data Protection Officer and Legal Counsel
Distribution:
- All staff with data processing responsibilities
- Third-party processors and key vendors
- Available on company privacy portal
Related Documents:
- Privacy Policy
- Data Processing Agreements
- Cookie Policy
- Employee Privacy Notice
- Incident Response Plan
This GDPR Compliance Framework demonstrates AppRevenue.Pro's commitment to the highest standards of data protection and privacy. We continuously monitor regulatory developments and update our practices to ensure ongoing compliance with EU data protection law.
For questions about this framework or our GDPR compliance program, contact: Data Protection Officer: dpo@apprevenue.pro Privacy Team: privacy@apprevenue.pro